Gwen has a gift for finding unique and innovative ways to make everyday moments and chores not just enjoyable, but also luxurious.

Her journey has been an adventurous and exciting ride, yet she makes no qualms about sharing the grit, struggle, and risk behind her accomplishments. Gwen credits her success to her relentless can-do approach and a roll-up-your-sleeves mentality, with a sprinkle of good luck. 

Long before sustainability became an accessible way of life, it was Gwen’s vision in 2002 to create a premium, eco-friendly laundry and home cleaning brand. From bootstrapping her category-creating startup to growing the business into a household brand name, she led the company for 17 years before selling it to Unilever in 2019. 

Today, Gwen shares her wisdom, insights, and encouragement with students, aspiring entrepreneurs, and established business leaders through thought leadership, one-on-one mentorship, and support of educational and entrepreneurial programs.

Gwen lives with her husband James in New York City and Bridgehampton.